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EquiTone Color Enhancing Shampoo is a one-step, color enhancing shampoo that adds rich color and brilliant shine as it cleans and conditions. Enriches and intensifies the natural hair color and adds a brilliant shine. Perfect for reviving sun-damaged hair. Apply full strength to wet hair, work into rich foamy lather, and rinse after 5 minutes (color intensifies with time). EquiTone Shampoo comes in four colors: Red for chestnuts, red bays and sorrels, Black for dark bays, browns and blacks, Gold for palominos and buckskins, and White for grays and light coats.